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BlackRock Vice President, Digital Content Manager (San Francisco) | BlackRock in San Francisco, California

Vice President, Digital Content Manager (San Francisco) | BlackRock

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Vice President, Digital Content Manager (San Francisco)

San Francisco, US


About BlackRock

BlackRock’s business is investing on behalf of our clients, from large institutions to parents and grandparents, doctors and teachers who entrust their savings to us. We are committed to our clients—period. Our promise is to offer them the clearest thinking about what to do with their money and the products and services they need to secure a better financial future.

That’s why investors of all kinds have made us the world’s largest asset manager, entrusting us with trillions of dollars, and it’s why companies, institutions and global governments come to us for help meeting their biggest financial challenges.

Job description


About this role – Digital Content Manager

BlackRock’s iShares is the #1 Exchange Traded Fund (ETF) provider globally with over $1 trillion in assets under management and approximately 37% share of the global ETF market. With more than a decade of ETF innovation and expertise, iShares is a trusted leader in the ETF industry. We serve investors of all sizes, including advisors, personal investors, wealth managers, banks, asset managers, pensions, and insurers. The platform offers clients a comprehensive range of products that provide precise, transparent and cost-efficient access to a full range of asset classes and global markets.

Job background

We believe the future of ETF distribution is digital. As ETF adoption skyrockets around the world, we have a unique opportunity to shape the future of the investment industry. We are on a mission to transform, to inspire and champion investor progress by creating the most trusted, valued and relevant digital experience. Are you with us?

We are looking for a strong self-starter to join our team as the Digital Content Manager for US, our most highly visited site. You would be responsible for championing user experience and specifically for building out an exceptional content experience.

Armed with a deep understanding of our site visitors and their needs, you will be responsible for setting and upholding the content strategy and best practice and overseeing the content production process.

To achieve this, you will work with a small content team (including editor, designer and publishers), and partner with content creators across the organization. You’ll be exceptional at building strong relationships and will establish yourself as a thought leader.

In the pursuit to elevate the brand by building out an exceptional content experience for, you will you will look to:

  • Bring our brand identity to life through its distinctive tone of voice

  • Make data informed improvements to help people discover our content via search engines in a way that can be consumed across all device types quickly and easily

  • Seek out innovative ways to connect content to our products and support investors in the investment journey

Primary responsibilities

You will be the confident, objective voice of our users by relentlessly pursuing the advocacy of investor progress in producing world class quality content experiences throughout

  • Content strategy: You will be responsible for development, maintenance and execution of the digital content strategy

  • Continuous improvement: You will own how content design engages with user research & data analysis to ensure our approach is evidence based, continually optimised, user centred and drives our experience decisions.

  • Best practice: You will set & evangelize best practice standards for content creation, and will optimise experiences for SEO, accessibility, page speed performance & brand guidelines

  • Stakeholder engagement: You will lead collaboration with content creators across the business to define and agree on brief & plan for page builds

  • Execution & delivery: You will lead the content production process for, including the prioritisation of the editorial calendar.

  • Thought leadership: You will lead monthly forums to source high value content

  • Personalisation: You will configure cross site and in page personalisation using the available content library.

  • Feature development: You will work closely with the product management and development teams to ensure that future content needs are met in the development backlog.

Essential skills / experience

  • Passion for digital and digital marketing

  • Experience in producing content frameworks for the web

  • Strong brand knowledge and understanding of representing the brand through content writing

  • Results-oriented and interested in data and analytics. Experience on Adobe Analytics would be a plus

  • Experience in project management, able to drive forward key initiatives and lead cross functional teams

  • Strong team leadership skills particularly leading through change

  • Excellent written and verbal communication skills that is clear, compelling and concise.

  • Collaborative with a positive, can-do attitude, adaptable and not above any task

  • Interest or experience in finance

About BlackRock

BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2019, the firm managed approximately $6.96 trillion in assets on behalf of investors worldwide.

For additional information on BlackRock, please visit | Twitter: @blackrock at |

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BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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Team background

We are working with Big Data, creating new digital products and always looking for a chance to disrupt our industry for the better. There is a real sense of purpose to our work in that we’re innovating to solve some of the world’s most complex challenges in order to help more and more people achieve financial well-being.

BlackRock is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here at and its supplement here at . The pay transparency policy is available here at .

BlackRock is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.